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"China Cool" appeals to international tourists in more ways than one_我的网站

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一 | 武汉8月21日电（记者王承昊、余熙）2026年两岸关系研讨会20日至21日在武汉举行，160余位两岸有关人士和专家学者围绕“坚守民族大义共谋复兴伟业”这一主题集思广益、畅所欲言。

Tourists from Egypt take selfies in front of the Hall of Prayer for Good Harvests at the Temple of Heaven Park in Beijing, capital of China, July 28, 2026. Thanks to the visa-free entry policies, China has witnessed an increasing number of foreign tourists visiting China this summer. According to the official data, 77.7 percent of foreign visitors entering China in the first half of the year enjoyed visa-free entry policies. (Xinhua/Ju Huanzong)
"I've come to nature's air conditioner."
That was the reaction of a Spanish tourist visiting southwest China's Yunnan Province this summer. Before arriving, he had been enduring temperatures of around 40 degrees Celsius. But when his flight landed in Kunming and he stepped out into the breeze, the relief was immediate. His trip in search of cooler weather had proved well worth it.
This summer, as heat waves swept across many parts of the world, an increasing number of foreign tourists are heading to China to escape the heat.
In places such as Zhangjiajie in central China's Hunan Province, where mountain scenery creates a natural cooling effect, and the water town in "Jiangnan," the scenic region south of the Yangtze River, where visitors can enjoy the slower pace of life by the canals, cool weather has become part of the travel experience itself. Local specialties and products that help people beat the heat add to the appeal.
But the "cool" in "China Cool" goes beyond the weather. It also comes from the variety of experiences available to visitors. They can listen to the bells of an ancient temple at dawn, learn traditional crafts from artisans, take a high-speed train to another city, or simply order a late-night meal with a few taps on a smartphone. Such everyday experiences showcase China where tradition, convenience and modern life coexist.
That sense of "cool" is even more striking when it comes to technology. Visitors can explore smart factories, try AI glasses with real-time translation, interact with robots, and take autonomous vehicles. For many foreign visitors, these experiences offer a glimpse of China's high-tech future and add a new dimension to the country's image beyond its traditional landmarks.
The growing number of international visitors has also been facilitated by China's efforts to make travel more convenient. According to the National Immigration Administration, China received 22.91 million inbound foreign visitors in the first half of 2026, up 20.4 percent year on year. Visa-free entries accounted for 77.7 percent of this total.
As more visitors arrive and experience the country firsthand, the way China is talked about overseas is also evolving. Phrases such as "China Travel," "Becoming Chinese" and "Chinamaxxing" have gained attention on overseas social media, while "China Cool" offers a new way to capture the broader appeal of these experiences, reflecting interest in China that is no longer experienced only through its famous landmarks, but also through its culture, technology, services and everyday life.
For international visitors, China is proving to be cool in more ways than one.
Foreign tourists visit the Central Street in Harbin, northeast China's Heilongjiang Province, July 22, 2026. Thanks to the visa-free entry policies, China has witnessed an increasing number of foreign tourists visiting China this summer. According to the official data, 77.7 percent of foreign visitors entering China in the first half of the year enjoyed visa-free entry policies. (Xinhua/Na Yuqi)

Foreign tourists visit the Central Street in Harbin, northeast China's Heilongjiang Province, July 22, 2026. Thanks to the visa-free entry policies, China has witnessed an increasing number of foreign tourists visiting China this summer. According to the official data, 77.7 percent of foreign visitors entering China in the first half of the year enjoyed visa-free entry policies. (Xinhua/Na Yuqi)

A foreign tourist looks on as local women make Tiaohua cross-stitch embroidery, a traditional handicraft passed down through generations by women of Huayao, a branch of Yao ethnic group, at Huxingshan Yao Township in Longhui County, Shaoyang City, central China's Hunan Province, Aug. 4, 2026. During midsummer, Huxingshan Yao Township embraces a tourism boom thanks to its alpine climate, rich intangible cultural heritage and folk traditions. (Photo by Zeng Yong/Xinhua)
Dutch tourists select souvenirs at the Silk Street building in Beijing, capital of China, June 1, 2026. (Xinhua/Ju Huanzong)

Dutch tourists select souvenirs at the Silk Street building in Beijing, capital of China, June 1, 2026. (Xinhua/Ju Huanzong)
。与会人士认为，两岸同胞同根同源，是休戚与共的命运共同体，要站在历史正确的一边、民族正义的一边。广大台湾同胞要顺应历史大势、秉持民族大义，和大陆同胞一道守护中华民族共同家园，为推进国家统一、谋求民族复兴共同奋斗。 “统一势在必行，台湾民众不要误以为可以永远‘维持现状’。”台湾《观察》杂志发行人纪欣说，部分台湾民众对统一的最大担忧是怕不能保有现行的社会制度和生活方式，但制度不同不是分裂的借口，只要承认两岸同属一中，两岸随时可以通过平等协商谈判，实现和平统一。

二 | 希望更多台湾同胞能树立正确的国家和民族认同，发挥爱国主义传统，把推进国家完全统一当作自己的一项光荣事业。全国台湾研究会副会长王卫星认为，台湾社会很有必要理性看待大陆发展与两岸统一前景。大陆提出的“一国两制”是立足两岸同胞福祉的安民良策，充分尊重台湾现有社会制度、生活方式与风俗习惯，全面保障台湾同胞财产、医疗、就业等合法权益，最大限度规避战争风险，让台湾同胞深度共享中华民族伟大复兴的时代红利。研讨会上，与会人士分析当前台海形势和台湾前途所在，表达了对实现祖国完全统一的强烈愿望，并积极建言献策。台湾铭传大学两岸研究中心主任杨开煌提出，可以善用先进技术赋能两岸交流。他认为，大陆的进步是实打实的，应通过AI智能生活、人机协作等新鲜体验，让台湾同胞尤其是青年到大陆体验一种“未来感的生活”，看到大陆未来发展的无限可能，促进两岸和平发展与深度融合。台湾亚太综合研究院高级研究员钟琴表示，两岸关系一大症结是台湾民众的错误认知惯性。

三 | 岛内民众获取大陆客观资讯渠道受限，叠加民进党当局制造的“寒蝉效应”，部分人由此产生对大陆的排斥心理。

四 | 当前大陆发展成就举世瞩目，国际社会深度关注大陆治理实践，这一聚光灯效应有助于台湾青年看见大陆发展机遇，逐步消解偏见。

五 | 全国台联副会长杨毅周表示，长期以来，“台独”分裂势力大肆推动“去中国化”，试图将台湾同胞的认同引向错误方向。

六 | 但当前台湾社会认同尚未固化，仍可建构和转化。

七 | 随着两岸关系不断发展、中国式现代化不断推进，台湾同胞建构正确国家认同的趋势越来越明显。我们要继续深化两岸各领域融合发展，促进两岸同胞不断相互了解、理解、尊重和认同。 “两岸同胞携手守护中华民族共同家园天经地义，是不容置疑的历史使命，每个人都可从自身角度和条件出发参与其中。”上海东亚研究所所长王海良呼吁，台湾同胞要增进对祖国大陆大好河山和社会巨大进步的了解，增进对和平统一利于两岸、区域和全球的认识，与“台独”分裂势力和外来干涉势力进行坚决斗争，与大陆同胞一同克难奋进，坚守民族大义，携手开创美好前景。